Sunday, 17 October 2010

New campaign idea

This one is a direct response to 'that' wording on the Season 2 DVD cover. You know the one I'm talking about.

Here's the basic idea:

1.) If you have not bought season 2, have an autographed copy or don't want to part with yours...then buy another one

2.) Take your outer box cover and "alter" it. In other words, tape, scratch out, etc the "and final" on the front. Show your frustrations, but DO NOT be a jerk. No nasty language, anything obscene or offensive. That will not have the desired effect and will make the rest of us look bad. Don't do it. Below are some examples (thanks to Aci!) - these can also be used instead of an actual box if you have an autographed copy or don't have season 2 yet (I refer you back to number 1...BUY IT).

3.) Include a picture of yourself with a Save our Seeker sign or some other way to designate you as a fan and/or a letter to Disney (Pictures are best). Stuff the box full of postcards ( When You Wish Upon a Star thread), letters, the printed box covers below...whatever. BUT not send anything else. We want to be consistent.

4.) Send it to Disney/ABC. They should receive these November 10-12th. So plan your mailing accordingly!

The addresses:

Paul Lee
Disney-ABC Television Group
500 S. Buena Vista St.
Burbank, CA 91521

Janice Marinelli
Disney-ABC Television Group
500 S. Buena Vista St.
Burbank, CA 91521

Anne Sweeney
Disney/ABC Domestic Television
500 S. Buena Vista St.
Burbank, CA 91521

Some examples:

Let's get going and send those words back to them!

See the original post here


Christine said...

I love this idea. That word on the cover broke my heart.


Hellsbells said...

Don't be sad! They did us a favour really, those words let everyone know about it when they hadn't realised before. Now they will find out about the campaign!
So really they've added to our troops :)